Guest Post: The ROI of NOT Doing Inbound Marketing

This Guest Post is courtesy of Dan Faber.

Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to factors contributing to ROI. Sure these facts have their place, but for a guy with real- world P&L experience at a Fortune 500 company they don’t necessarily close the gap between conceptual and the bottom line.

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ID+A Increases Sales, Efficiences, Forecasting, and Financial Planning with WorX Solution CRM

Previously relying on spreadsheets, pen and paper, and outdated forms of process management, ID+A chooses WorX Solution CRM to increase sales, squash inefficiencies and allow for process management, financial planning and sales forecasting.

Click Here to Read The Full Case Study

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3 Solutions for Non-Profits.

th-1Running a Non-Profit is challenging. And not for the weak of heart. We can spend hours writing and printing materials to share. We work late nights attending networking seminars and groups. Our staff is limited. Our services are limited. Sometimes we struggle even finding a location that best fits our client’s needs.

But it’s always worth it, isn’t it. And, despite the challenges, we never doubt our mission. Because our mission is what keeps us going and reminds us what matters.

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Guest Blog: “Sticky” Goals.

Poste it notesDid you know the Post-It Note was created in 1969 by 3M?  The original yellow color was actually used because it was the color of scrap paper int the lab.  But today, the Post-It’s versatility and use is often an office environment’s lifesaver tool. In fact, there is even a Post-It Note app!  My friends at WorXSolutions use post-it notes to help clients understand visually how their business flows.  That “visual” makes a real difference to the team.

Think about your goals for 2015.  Now imagine if every member of your team had those goals “posted” throughout their work environment as constant reminders of where and how to focus their efforts this year.  Powerful isn’t it?  As a leader, you can create a “sticky strategy” to ensure that same effect occurs.

These three tips will help your goals “stick” to team and “stick” to results.

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